GROWTH HACKERS DON’T MARKET PRODUCTS. THEY BUILD PRODUCTS THAT MARKET THEMSELVES.
We all want a growth hacker on our startup or team, yet we rarely understand exactly what it is that growth hackers do. Other than magically make our product successful, of course.
Get Kostas Xiradakis’s stories in your inbox
After reading this resurfaced post from 2014, I found this illustration which summarizes which virtues and skills a growth hacker should/would feature.
The growth hacker
Over to you
Do you agree with this persona? In my opinion, if that’s true, what do we need product managers for? ¯\_(ツ)_/¯
