Growth maths · Free
A/B Test Significance Calculator
Is your winner real? Plus the sample size you need.
Significant: B is the winner at 97% confidence.
To detect a 10% relative lift from a 5.0% baseline (95% confidence, 80% power), you need about 29,792 visitors per variant.
How to use it
- Enter visitors and conversions for A and B.
- Only call a winner at 95% confidence or higher.
What good looks like
- 95%+ confidence and enough conversions (100+ per variant) before deciding.
Related reading

Mobile user onboarding
Mobile user onboarding How data-driven UX and copywriting doubled a music streaming app’s listeners Every day, more than 50k users download and open our music streaming app Anghami for the first …
![App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel]](https://miro.medium.com/v2/resize:fit:1200/1*vnvxHGioGbevnOh1KZSvsA.jpeg)
App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel]
App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel] I keep stressing upon the fact about using the “Right Metrics” in all my growth …

What to look for in a growth hacker
What to look for in a growth hacker GROWTH HACKERS DON’T MARKET PRODUCTS. THEY BUILD PRODUCTS THAT MARKET THEMSELVES. We all want a growth hacker on our startup or team, yet we rarely understand …