Growth maths · Free

A/B Test Significance Calculator

Is your winner real? Plus the sample size you need.

A conversion
5.00%
B conversion
6.00%
Lift
+20.0%
Confidence
97.2%

Significant: B is the winner at 97% confidence.

To detect a 10% relative lift from a 5.0% baseline (95% confidence, 80% power), you need about 29,792 visitors per variant.

How to use it

  • Enter visitors and conversions for A and B.
  • Only call a winner at 95% confidence or higher.

What good looks like

  • 95%+ confidence and enough conversions (100+ per variant) before deciding.

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