I’ve always appreciated the power of simplicity. On a lazy Sunday afternoon, I asked myself if I had to pick just 10 articles which had a profound impact on my understanding of growth what would they be?
- Mobile Growth Stack: Andy Carvell’s epic article on all the channels available for growth is a bible for growth hackers. If you’re just getting started with Growth — this one is a must read.
2015: The Mobile Growth Stack Revised
(Disclaimer: I lead a growth team at SoundCloud. The views expressed here do not necessarily represent those of my…
2. 100 days of Google Dev: A Youtube series detailing app indexing, deep-linking & all the basics for growing your app — again a must read for all folks interested in mobile.
3. Practical Tips for your app: Deepak’s presentation is a must read for each beginner. Detailed tips for launching your app to getting the right analytics are included.
4. Making referrals work: AirBnB and it’s referral program are legendary when it comes to viral loops.
Hacking Word-of-Mouth: Making Referrals Work for Airbnb - Airbnb Engineering
Referrals are a frequently used growth tool, but at Airbnb our antiquated referrals system was underutilized and…
5. Mobile App survival funnel: Uninstalls is a huge problem for mobile apps. A simple but complete guide about areas of the app you can focus to reduce uninstalls.
Mobile App’s Survival Funnel: How to stop uninstalls [Infographic]
If you are not among the top 0.5% of the Apps which have defied the “Law of Attrition”, then you must be grappling with…
6. Growth Hacking Uber: I enjoyed the depth in this article. As product managers caught in the feature war, we underestimate the power of solving problems to the smallest detail.
Growth Hacking Uber
The “U” stands for User. How Customer Optimization fuels Growth.
7. Losing 80% of your users is normal: Andrew Chen sheds light on the retention rate for apps and why losing 80% of your acquired users is normal.
New data shows losing 80% of mobile users is normal, and why the best apps do better
Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why…
8. List of the best growth hacking resources: Apompliano has put together an enviable list of growth resources.
Master List of Growth Resources
I’ve been building companies and working on Growth for over a decade. People are constantly asking for suggestions on…
9. Decisions facebook took to grow their product: Answers from Chamath and Andy Johns about how they grew the facebook product.
What are some decisions taken by the "Growth team" at Facebook that helped Facebook reach 500…
Answer (1 of 10): I think Andy got a lot of things right in this post. As I tell most people who ask, the key to…
10. Lessons from the Growth Conference: Initial app experience, resurrecting lost users & more lessons about growing your product.
Growth Hackers Conference: Lessons Learned
Here is a brief write-up of my notes from last week's Growth Hackers Conference in Menlo Park. I tried to sum up the…
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Currently building & growing Gaana — India’s Favorite Music app.
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