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India fintech.

Lending, gold loans, payments and the business of fintech in India.

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Introducing Growth Bug Tools & Resources: 22 free growth tools and a map of the growth stack
Growth

Introducing Growth Bug Tools & Resources: 22 free growth tools and a map of the growth stack

Growth Bug is now more than a blog: 22 free growth tools for ASO, SEO, speed, AI search and growth maths, plus a directory of 90+ growth platforms. No sign-up.

Deepak Abbot · Sep 29, 2026 · 3 min read
30% cap on UPI may never be possible
Upi

30% cap on UPI may never be possible

30% cap on UPI may never be possible WhatsApp can now onboard its 500 million monthly active users to UPI. However, it’s unlikely to help NPCI reach its goal of limiting third-party app share to …

Deepak Abbot · Jan 1, 2025 · 4 min read
India’s Gold Story (Chapter 3): How much gold in India
India

India’s Gold Story (Chapter 3): How much gold in India

India’s Gold Story (Chapter 3): How much gold in India I covered the gold loan market in my Chapter 1 & 2 (links in comments) but lot of people asked how can the market be so big. Do we have so …

Deepak Abbot · Sep 1, 2023 · 2 min read
India’s Gold Story (Chapter 2): Kerala and its love for GOLD!!!
Kerala

India’s Gold Story (Chapter 2): Kerala and its love for GOLD!!!

India’s Gold Story (Chapter 2): Kerala and its love for GOLD!!! On the occasion of Onam, I have put together some fascinating facts about Kerala: ✳️ If Kerala was a country, it would have the …

Deepak Abbot · Aug 29, 2023 · 2 min read
India’s Gold Story (Chapter 1): The Market Size & its YoY growth
India

India’s Gold Story (Chapter 1): The Market Size & its YoY growth

India’s Gold Story (Chapter 1): The Market Size & its YoY growth We keep hearing about India’s love for gold. Data reflects that clearly. Indian households own gold worth ₹8,00,00,00,00,00,000 …

Deepak Abbot · Aug 24, 2023 · 2 min read
Behind the scenes: Why NPCI reversed its flawed decision to curb the UPI growth
Upi

Behind the scenes: Why NPCI reversed its flawed decision to curb the UPI growth

Behind the scenes: Why NPCI reversed its flawed decision to curb the UPI growth Original published by me at …

Deepak Abbot · Dec 6, 2022 · 4 min read
An Uber for Asset Backed Loans- is the future of secured lending branchless?
India

An Uber for Asset Backed Loans- is the future of secured lending branchless?

An Uber for Asset Backed Loans- is the future of secured lending branchless? This blog has been authored by indiagold cofounder Nitin Misra, it was originally published at Times of India: An Uber for …

Deepak Abbot · Apr 11, 2022 · 12 min read
BNPL vs Credit Cards
Fintech

BNPL vs Credit Cards

BNPL vs Credit Cards The hottest debate in fintech for emerging & established markets currently is between the rise of BNPL as a competitor to Credit Cards in consumer lending. For the uninitiated …

Dinesh · Dec 8, 2021 · 6 min read
Driving 100mn users to adopt digital payments:
Growth

Driving 100mn users to adopt digital payments:

Driving 100mn users to adopt digital payments: Growth is the fuel that energizes startups to defy heavy odds. It sustains and drives startups in their quest to create value and to build successful …

Deepak Abbot · Oct 11, 2021 · 3 min read
UPI Ubiquity Will Ease QR Code Standardisation
Payments

UPI Ubiquity Will Ease QR Code Standardisation

UPI Ubiquity Will Ease QR Code Standardisation This was originally published on Bloombergquint.com https://www.bloombergquint.com/opinion/upi-ubiquity-will-ease-qr-code-standardisation In December …

Deepak Abbot · Nov 19, 2020 · 6 min read
UPI October 2020: P2M vs P2P, PhonePe takes the crown, Paytm fastest growing on P2M, CRED continues to shine
Payments

UPI October 2020: P2M vs P2P, PhonePe takes the crown, Paytm fastest growing on P2M, CRED continues to shine

UPI October 2020: P2M vs P2P, PhonePe takes the crown, Paytm fastest growing on P2M, CRED continues to shine Last week was a big one for UPI with 2 major announcements which may have some far …

Deepak Abbot · Nov 9, 2020 · 5 min read
Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises
Payments

Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises

Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises UPI is going strong at 1.8bn transactions a month. It is expected to touch 2bn in October. We have roughly 120mn users on UPI …

Deepak Abbot · Oct 22, 2020 · 5 min read
December 2019: India Digital Payments Data
Payments

December 2019: India Digital Payments Data

December 2019: India Digital Payments Data Credit/Debit Card/UPI/Wallet now have 28.5% share in overall retail (offline + online) transactions in India. This is 23% growth over previous year and 1.5X …

Deepak Abbot · Jan 11, 2020 · 1 min read