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#Startup
16 articles

India’s 100 Unicorns: Ranked by Revenue, Losses, Current Valuation, Revenue Multiple (Updated for FY22)
India’s 100 Unicorns: Ranked by Revenue, Losses, Current Valuation, Revenue Multiple (Updated for FY22) Update: Jan 2023 — I am adding a new table based on FY22 numbers I have made a small effort …

How to calculate Life Time Value (LTV) of your customers correctly
How to calculate Life Time Value (LTV) of your customers correctly Life time value (LTV) of customers is one of the key metric measured by startups to offset a heavy one time customer acquisition …
BNPL vs Credit Cards
BNPL vs Credit Cards The hottest debate in fintech for emerging & established markets currently is between the rise of BNPL as a competitor to Credit Cards in consumer lending. For the uninitiated …

Find out the value of an active user in Indian startups: Byju tops the chart with $890/user
Find out the value of an active user in Indian startups: Byju tops the chart with $890/user Last week I did some analysis on MAU of some of the top Apps in India. You can check it here — …
VCs & Founders: Here is a PMF finder tool, download now
VCs & Founders: Here is a PMF finder tool, download now PMF analyzer for early stage startups or/and a Growth dashboard for a post PMF B2C startup: Download FREE excel dashboard Q. What is a Product …

What will it take to build an Atmanirbhar App Store
What will it take to build an Atmanirbhar App Store Do we really need one? Or can we make one? After google announced that all apps selling digital products will be mandated to use google billing …

India’s Digital Pyramid: 15 Key Data Points
India’s Digital Pyramid: 15 Key Data Points While writing this piece for Yourstory (7 questions you must ask when building a product for a billion users …

6 Reasons You Shouldn’t Hire a Growth Hacker
6 Reasons You Shouldn’t Hire a Growth Hacker (according to growth hackers) Hiring a growth hacker for your startup is an increasingly common practice. As with most new trends (SEO, inbound …

Building for India — a billion opportunities
Building for India — a billion opportunities What does it mean to build for India? One often hears that Indian entrepreneurs need to focus on the needs of Indians instead of just following the west …

State of Indian Consumer Apps: Have we stopped producing good Apps?
State of Indian Consumer Apps: Have we stopped producing good Apps? I love to keep an eye on App trends in India so I thought of sharing a not so happy analysis for Indian B2C App based …

Top 10 growth hacking articles you must bookmark
Top 10 growth hacking articles you must bookmark I’ve always appreciated the power of simplicity. On a lazy Sunday afternoon, I asked myself if I had to pick just 10 articles which had a profound …
Growth hacker vs Digital marketer: Let them fight! (Just kidding…)
Growth hacker vs Digital marketer: Let them fight! (Just kidding…) There are have been a lot of talks about that already, but I have been ask this question quite a few times while meeting people in …

What to look for in a growth hacker
What to look for in a growth hacker GROWTH HACKERS DON’T MARKET PRODUCTS. THEY BUILD PRODUCTS THAT MARKET THEMSELVES. We all want a growth hacker on our startup or team, yet we rarely understand …

Measuring Retention For Startups
Measuring Retention For Startups Getting new customers is fun. Losing customers is not. ‘If you’re committed enough, you can make any story work. I once told a woman I was Kevin Costner, and it …

How an expired domain name nearly killed my indie dream
How an expired domain name nearly killed my indie dream I woke up one morning in June and checked my inbox. Four e-mails from Google informing me of various apps being suspended, and then a fifth …

What’s More Important in Growth? The Product, the Tools, or the Process?
What’s More Important in Growth? The Product, the Tools, or the Process? In a world driven by tech it’s easy to fall in love with the product or the software tools used by leading growth teams …