(according to growth hackers)
Hiring a growth hacker for your startup is an increasingly common practice. As with most new trends (SEO, inbound marketing, etc.), many employers have no clue how to hire a growth hacker, much less if the startup is ready for one.
Growth hacking is a field that is full of hype, and for every amazing growth story there are dozens of failed tactics & a handful of startups self-cannibalizing with growth hacking misfires. As a startup founder and entrepreneur, you don’t have the luxury for these risks.
For better or worse, growth hackers are here.
Debates over the term “growth hacker” have largely devolved into jabs over semantics that I have very little interest in — the job market for growth is here, and it isn’t a bad thing. Despite working in both growth & startup marketing roles almost exclusively, now I’m going to explain why many startups shouldn’t hire a growth hacker. I’m not changing my opinion or my career path — I merely want more startups to avoid the consequences of hiring a “growth hacker” without first understanding what they want, or not…
