User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, but retaining them is a real test of your team’s collective abilities.
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Refer this tweet which highlights how most apps lose 80% users within first 3 days.
While you may have to accept this as a hard fact, but this data can look even worse if you don’t handle the customer lifecycle well by continuing to engage/communicate with them with the right messaging.
Here is a basic communication plan one must follow to manage the attrition, before the probability of permanent churn becomes higher.
I will be happy to hear your feedback on this. Feel free to comment here or tag me on twitter @deepakabbot or mail me at dabbot@gmail.com
