Growth maths · Free
DAU/MAU Stickiness Calculator
How habit-forming is your product?
Stickiness (DAU/MAU)
20.0%
Days used per month
6.0
Average active user
Payments / fintech benchmark
~25%
You're below
How to use it
- Enter average daily active users and monthly active users.
- Pick your category to compare.
What good looks like
- 20% is decent for most apps; 50%+ is world-class (messaging, social).
Related reading
Product
I made two of my side projects open source: Family Vault and Company's Growth Dashboard
I made GrowthHub and Family Vault open source. One brings growth work into one place. The other keeps family documents organised. Take the code and run them on your own accounts.
Deepak Abbot · Nov 2, 2026 · 3 min read
Growth
Introducing Growth Bug Tools & Resources: 47 free growth tools and a map of the growth stack
Growth Bug is now more than a blog: 47 free tools for ASO, SEO, experiments, product strategy and growth maths, plus a directory of 120+ growth platforms. No sign-up.
Deepak Abbot · Sep 29, 2026 · 3 min read
Marketing
What retention metric are you measuring?
What retention metric are you measuring? Ask anyone building mobile apps and they’ll tell you retention is the biggest issue they’re facing. Retention for apps sucks. Period. With the different …
Dinesh · Mar 10, 2021 · 8 min read