Growth maths · Free
DAU/MAU Stickiness Calculator
How habit-forming is your product?
Stickiness (DAU/MAU)
20.0%
Days used per month
6.0
Average active user
Payments / fintech benchmark
~25%
You're below
How to use it
- Enter average daily active users and monthly active users.
- Pick your category to compare.
What good looks like
- 20% is decent for most apps; 50%+ is world-class (messaging, social).
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