Tag
#Marketing
13 articles

Introducing Growth Bug Tools & Resources: 22 free growth tools and a map of the growth stack
Growth Bug is now more than a blog: 22 free growth tools for ASO, SEO, speed, AI search and growth maths, plus a directory of 90+ growth platforms. No sign-up.

What retention metric are you measuring?
What retention metric are you measuring? Ask anyone building mobile apps and they’ll tell you retention is the biggest issue they’re facing. Retention for apps sucks. Period. With the different …

Why You Should Focus Your Marketing Efforts On Mobile Ads and Social Media
Why You Should Focus Your Marketing Efforts On Mobile Ads and Social Media If you are a professional in today’s marketing industry, there’s a good chance you and your team have spent some time …

6 Reasons You Shouldn’t Hire a Growth Hacker
6 Reasons You Shouldn’t Hire a Growth Hacker (according to growth hackers) Hiring a growth hacker for your startup is an increasingly common practice. As with most new trends (SEO, inbound …

Are Cost Per Install campaigns worth it?
Are Cost Per Install campaigns worth it? Why you should choose CPI as your next App Marketing channel How are you promoting your apps right now? If you are into App Marketing, you probably met …

Infographics: 104 Facts You Don’t Know About Mobile Marketing
Infographics: 104 Facts You Don’t Know About Mobile Marketing This infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know …

Which KPI Should I Use For My Mobile App Marketing Plan?
Which KPI Should I Use For My Mobile App Marketing Plan? When it comes to the task of marketing a mobile app, there is certainly no shortage of statistics, ratios and other performance indicators …
Here’s How to Fix Apple’s Search Ads Platform
Here’s How to Fix Apple’s Search Ads Platform Read our analysis of what Apple search ads got right and where Apple has work to do. Feature Image Credit: Apple Search Ads promo page. This article …

Word of Mouth for Mobile Apps :Let ’em Talk
Word of Mouth for Mobile Apps :Let ’em Talk Planning ways of marketing for your app you definitely got to consider word of mouth. Someone can underestimate its value but just think about it: 83% of …

Optimize facebook ads — Part 2 — get more quality users
Optimize facebook ads — Part 2 — get more quality users In the last post I talked about the basics of facebook app install ads and how to scale a campaign. In this post i’ll talk about how to …

Rounding up: Four success factors during my first year as a full-time indie app developer
Rounding up: Four success factors during my first year as a full-time indie app developer 28 January, 2015. That was the last time I walked out of my day job, leaving behind a ten-year career in …

Growth Hacks: Daily Use Tips for your Mobile Apps
Growth Hacks: Daily Use Tips for your Mobile Apps Here is my presentation which I gave at the UnPluggd event in Bangalore. Here is the video of the above presentation I gave at Unpluggd in …

How to improve your App’s retention
How to improve your App’s retention User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, but retaining them is …