Tag

#Retention

6 articles

How to calculate Life Time Value (LTV) of your customers correctly
Startup

How to calculate Life Time Value (LTV) of your customers correctly

How to calculate Life Time Value (LTV) of your customers correctly Life time value (LTV) of customers is one of the key metric measured by startups to offset a heavy one time customer acquisition …

Deepak Abbot · Apr 6, 2022 · 2 min read
What retention metric are you measuring?
Marketing

What retention metric are you measuring?

What retention metric are you measuring? Ask anyone building mobile apps and they’ll tell you retention is the biggest issue they’re facing. Retention for apps sucks. Period. With the different …

Dinesh · Mar 10, 2021 · 8 min read
Retentioneering 101: Track & Retain your App installs
Mobile

Retentioneering 101: Track & Retain your App installs

Retentioneering 101: Track & Retain your App installs By now, most growth practitioners do not talk about App installs. The key metric have changed from Installs to Visitors to Active. First step to …

Deepak Abbot · Feb 17, 2018 · 3 min read
6 Best Practices for better App Engagement & Retention
Mobile

6 Best Practices for better App Engagement & Retention

6 Best Practices for better App Engagement & Retention Note: This was originally published in a useful App Developer Guide created by Vmax. Must download for all App Developers & Product Managers …

Deepak Abbot · Nov 19, 2016 · 4 min read
Mobile App’s Survival Funnel: How to stop uninstalls [Infographic]
Mobile

Mobile App’s Survival Funnel: How to stop uninstalls [Infographic]

Mobile App’s Survival Funnel: How to stop uninstalls [Infographic] If you are not among the top 0.5% of the Apps which have defied the “Law of Attrition”, then you must be grappling with high …

Deepak Abbot · Feb 16, 2016 · 2 min read
How to improve your App’s retention
Apps

How to improve your App’s retention

How to improve your App’s retention User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, but retaining them is …

Deepak Abbot · Jun 17, 2015 · 1 min read