Tag
#Apps
45 articles
Introducing Growth Bug Tools & Resources: 22 free growth tools and a map of the growth stack
Growth Bug is now more than a blog: 22 free growth tools for ASO, SEO, speed, AI search and growth maths, plus a directory of 90+ growth platforms. No sign-up.
Why can’t we make revenue generating apps? India contributes less than 1% of global in-app revenues
Why can’t we make revenue generating apps? India contributes less than 1% of global in-app revenues India is world’s no.1 in app downloads on Android with 23bn downloads in 2021, almost 2.5x of …
Face off: India top Android Apps by MAU (Dec 2020)
Face off: India top Android Apps by MAU (Dec 2020) This is just going to be a quick visual blog comparing top 2 android apps in each category. I could not find any true competition for other tops …
One of India’s most celebrated apps has bought 26k fake reviews. Find out more!
One of India’s most celebrated apps has bought 26k fake reviews. Find out more! Fake reviews are so commonplace among (well funded) Indian Apps (a trick we all learnt from China probably). But what …
What will it take to build an Atmanirbhar App Store
What will it take to build an Atmanirbhar App Store Do we really need one? Or can we make one? After google announced that all apps selling digital products will be mandated to use google billing …
Hago — Inside the new gaming app that is re-imagining social, voice & communities.
Hago — Inside the new gaming app that is re-imagining social, voice & communities. When was the last time you were so addicted to a particular app? For teens in the US (2013/2014) it was Snapchat …
Google can ban your apps from Play Store: Part 2
Google can ban your apps from Play Store: Part 2 I wrote part 1 about 4 years ago and till date it has garnered some 100k views making it one of the most popular story on Growthbug. I must have …
Top new features for Android App Developers announced at Google I/O 2019
Top new features for Android App Developers announced at Google I/O 2019 Dynamic Delivery is now out of Beta — no need to bundle all features at install. Dynamically deliver certain features …
How to get featured on the App Store Today tab
How to get featured on the App Store Today tab What featured apps and games have in common, and why getting featured is not always for the best Starting with iOS 11, Apple now publishes lists of apps …
Google Play Store Data: 3.7mn Apps, $14.6bn spends, 60bn Installs, Top Categories, CPI Worldwide and over 100 data points
Google Play Store Data: 3.7mn Apps, $14.6bn spends, 60bn Installs, Top Categories, CPI Worldwide and over 100 data points The most comprehensive data on Android Apps from Play Store you will find …
Retentioneering 101: Track & Retain your App installs
Retentioneering 101: Track & Retain your App installs By now, most growth practitioners do not talk about App installs. The key metric have changed from Installs to Visitors to Active. First step to …
Proven UX tips for increasing engagement
Proven UX tips for increasing engagement Here’s 11 small changes, from buttons and links, to carousels and lists. Every week we prove how small design details have increased engagement at Anghami …
Mobile user onboarding
Mobile user onboarding How data-driven UX and copywriting doubled a music streaming app’s listeners Every day, more than 50k users download and open our music streaming app Anghami for the first …
Are Cost Per Install campaigns worth it?
Are Cost Per Install campaigns worth it? Why you should choose CPI as your next App Marketing channel How are you promoting your apps right now? If you are into App Marketing, you probably met …
How to boost your app revenues in 24h
How to boost your app revenues in 24h An effective “hack” to increase your paid downloads up to 800% “Making an app can be just a matter of time, making money with it is a totally different …
Infographics: 104 Facts You Don’t Know About Mobile Marketing
Infographics: 104 Facts You Don’t Know About Mobile Marketing This infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know …
State of Indian Consumer Apps: Have we stopped producing good Apps?
State of Indian Consumer Apps: Have we stopped producing good Apps? I love to keep an eye on App trends in India so I thought of sharing a not so happy analysis for Indian B2C App based …
Android Apps do not need your permission to violate your privacy
Android Apps do not need your permission to violate your privacy General perception is that more permissions = less privacy (which is true), hence smart & privacy conscious users deny and may feel …
Deconstructing Why Apps Get Featured
Deconstructing Why Apps Get Featured Figuring out the why apps get featured by Apple is a constant struggle for app developers large and small, as the reward of being featured is not only increased …
5 Tips on Optimizing Android Apps on Google Play
5 Tips on Optimizing Android Apps on Google Play Check out this article for 5 Play Store optimization tips that you you may not have considered. Feature Image Credit: Google Play 1. Run Google …
KPIs for Measuring the Success of App Store Optimization
KPIs for Measuring the Success of App Store Optimization One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and …
Which KPI Should I Use For My Mobile App Marketing Plan?
Which KPI Should I Use For My Mobile App Marketing Plan? When it comes to the task of marketing a mobile app, there is certainly no shortage of statistics, ratios and other performance indicators …
In-App Purchases of the Top Grossing apps
In-App Purchases of the Top Grossing apps How 200 Top Grossing apps price their IAPs Since in-app purchases (or “IAPs”) became a thing the App Store landscape has changed dramatically. From …
The In-App Purchase Checklist
The In-App Purchase Checklist 14 pro tips for making IAPs users actually love This post originally appeared on the Appbot blog. Love them or hate them, In-App Purchases (IAPs) have the potential to …
Play Store Trends for India: Chinese Invasion, Downloads doubled, & Indian Apps are still not worthy of IAP Revenues
Play Store Trends for India: Chinese Invasion, Downloads doubled, & Indian Apps are still not worthy of IAP Revenues India has seen a huge surge in Internet usage over last 12 months and it is …
Here’s How to Fix Apple’s Search Ads Platform
Here’s How to Fix Apple’s Search Ads Platform Read our analysis of what Apple search ads got right and where Apple has work to do. Feature Image Credit: Apple Search Ads promo page. This article …
How Many “Real Internet Users” in India? 60mn maybe?
How Many “Real Internet Users” in India? 60mn maybe? I recently had a very interesting session with some Internet Industry leaders at H2.co India meet — we discussed at length the REAL INDIAN …
Why is Apple allowing a scam in its App Store? Thousands of users are losing money
Why is Apple allowing a scam in its App Store? Thousands of users are losing money [29 July, 2016: Some update on this at the end of the post] If you have ever developed an App for iOS, you would …
15 Mobile App Design Tips That Get Results
15 Mobile App Design Tips That Get Results An average app has pretty bad retention metrics. Andrew Chen, Silicon Valley-based entrepreneur and writer believes that the average app loses 77% of its …
![App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel]](https://miro.medium.com/v2/resize:fit:1200/1*vnvxHGioGbevnOh1KZSvsA.jpeg)
App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel]
App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel] I keep stressing upon the fact about using the “Right Metrics” in all my growth …
Data Overage Cost is a killer worldwide. Here is a smart way to save money!
Data Overage Cost is a killer worldwide. Here is a smart way to save money! 4.4 billion people in the World own a mobile phone and 80% connect via 3G or 4G. Data growth worldwide has seen an …
How to send better push notifications — the complete guide to push notifications
How to send better push notifications — the complete guide to push notifications Push is a big channel for retention and engagement for mobile apps. In this post i’ll talk about the best …
![Mobile App’s Survival Funnel: How to stop uninstalls [Infographic]](https://miro.medium.com/v2/resize:fit:1028/1*60qyj2yqteq3G-DlBis7Gw.png)
Mobile App’s Survival Funnel: How to stop uninstalls [Infographic]
Mobile App’s Survival Funnel: How to stop uninstalls [Infographic] If you are not among the top 0.5% of the Apps which have defied the “Law of Attrition”, then you must be grappling with high …
Rounding up: Four success factors during my first year as a full-time indie app developer
Rounding up: Four success factors during my first year as a full-time indie app developer 28 January, 2015. That was the last time I walked out of my day job, leaving behind a ten-year career in …
100k App users in 25 Days for smartapp with ZERO paid marketing*
100k App users in 25 Days for smartapp with ZERO paid marketing* UPDATE (15th Jan, 2016): It’s been 25 days since I wrote this post and I am happy to announce that we got our next 100k in 24 days …
The Truth About The App Market: 4 Things You Need To Know
The Truth About The App Market: 4 Things You Need To Know A few days ago I released one of my first major pieces of content for medium. With the feedback I received from this post, I’ve decided to …
How Flappy Bird Ruined The App Market
How Flappy Bird Ruined The App Market Unless you’ve been living under a rock, I am sure you’ve heard of Gary V. Gary V has a phrase that he uses and it goes something like: Yep. Marketers RUIN …
App Release Checklist: Get ready for the app store, press, product hunt and more
App Release Checklist: Get ready for the app store, press, product hunt and more Culled from a number of people giving me advice, my own experience, and resources around the web, use the …
Google Analytics introduces Postbacks: Inching towards a full service Marketing tool
Google Analytics introduces Postbacks: Inching towards a full service Marketing tool Google Analytics has made some great additions in last one year to transform itself from a vanilla analytics tool …
How an expired domain name nearly killed my indie dream
How an expired domain name nearly killed my indie dream I woke up one morning in June and checked my inbox. Four e-mails from Google informing me of various apps being suspended, and then a fifth …
How to improve your App’s retention
How to improve your App’s retention User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, but retaining them is …
Poor State of App Monetization for “Made in India” Apps
Poor State of App Monetization for “Made in India” Apps India might be one of the fastest growing smartphone markets in the world, but it is yet to develop a healthy ecosystem of quality …
A 1-star app review I couldn’t help responding to
A 1-star app review I couldn’t help responding to Having been in the app business for several years means that I’ve received my share of negative app reviews. You know, the kind the goes “I’d …
Why the little guys can still make it in the App Store
Why the little guys can still make it in the App Store “There’s a lot of competition” — I’ve heard it probably hundreds of times from many different people. The truth is they are right …
Why Google is hiding some useful data on its Play Store Dashboard?
Why Google is hiding some useful data on its Play Store Dashboard? Apple has recently unveiled App Analytics in beta offering insights into app engagement & retention data. It does not require …