Check out this article for 5 Play Store optimization tips that you you may not have considered.
Feature Image Credit: Google Play
1. Run Google experiments constantly
Google Play gives you the option to set up experiments and test different variants of several elements of your app listing, including:
- Your icon
- Feature graphic
- Screenshots
- Video
- Short description
- Full description
Image credit: Google Play
Experiments can be run globally (graphics only) or in up to 5 localized languages and you can select up to 3 variants to test with up to 50% of your traffic:
- For 1 variable you can run a 50% A variant, 50% control traffic split
- For 2 variables you get 25% A variant, 25% B variant, 50% control
- For 3 variables you get 16.67% A variant, 16.67% B variant, 16.67% C variant and 50% control
Running experiments is free and can pay off by leading to an increase in your app’s daily active userbase. There are plenty of experiments that you can set up and run in fewer than 5 minutes — even if you don’t have the resources or aptitude to create new graphics, anyone can come up with some changes to their short description or full description. Here are some ideas for short & full description testing:
Short description:
- Use social proof, like usage numbers or your category ranking
- Use a couple keywords that will resonate with visitors
- Try a couple brand slogans
Full description:
- Try formatting your description text
- Try a How to Use Your App, or FAQ section
- Test out different variations of the first 5 lines, which are the most prominent lines of your full description
