Tag
#Mobile
30 articles
Driving 100mn users to adopt digital payments:
Driving 100mn users to adopt digital payments: Growth is the fuel that energizes startups to defy heavy odds. It sustains and drives startups in their quest to create value and to build successful …
Face off: India top Android Apps by MAU (Dec 2020)
Face off: India top Android Apps by MAU (Dec 2020) This is just going to be a quick visual blog comparing top 2 android apps in each category. I could not find any true competition for other tops …
Google can ban your apps from Play Store: Part 2
Google can ban your apps from Play Store: Part 2 I wrote part 1 about 4 years ago and till date it has garnered some 100k views making it one of the most popular story on Growthbug. I must have …
Google Play Store Data: 3.7mn Apps, $14.6bn spends, 60bn Installs, Top Categories, CPI Worldwide and over 100 data points
Google Play Store Data: 3.7mn Apps, $14.6bn spends, 60bn Installs, Top Categories, CPI Worldwide and over 100 data points The most comprehensive data on Android Apps from Play Store you will find …
Retentioneering 101: Track & Retain your App installs
Retentioneering 101: Track & Retain your App installs By now, most growth practitioners do not talk about App installs. The key metric have changed from Installs to Visitors to Active. First step to …
Questions you must ask when building a product for billion users
Questions you must ask when building a product for billion users This was originally written for Yourstory. Here is a shorter version of the same: Address the questions below and understand the vital …
India’s Digital Pyramid: 15 Key Data Points
India’s Digital Pyramid: 15 Key Data Points While writing this piece for Yourstory (7 questions you must ask when building a product for a billion users …
Can you retain my attention?
Can you retain my attention? Or will you end up in the long list of apps I tried and never used again. Some best practices for onboarding a user. An average app loses 77% of installed users within …
I took Firebase analytics for a ride — Here’s the conclusion
I took Firebase analytics for a ride — Here’s the conclusion Update: I’ve added a new review after using firebase on production. You can find the complete analysis here — …
Infographics: 104 Facts You Don’t Know About Mobile Marketing
Infographics: 104 Facts You Don’t Know About Mobile Marketing This infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know …
State of Indian Consumer Apps: Have we stopped producing good Apps?
State of Indian Consumer Apps: Have we stopped producing good Apps? I love to keep an eye on App trends in India so I thought of sharing a not so happy analysis for Indian B2C App based …
Android Apps do not need your permission to violate your privacy
Android Apps do not need your permission to violate your privacy General perception is that more permissions = less privacy (which is true), hence smart & privacy conscious users deny and may feel …
Deconstructing Why Apps Get Featured
Deconstructing Why Apps Get Featured Figuring out the why apps get featured by Apple is a constant struggle for app developers large and small, as the reward of being featured is not only increased …
KPIs for Measuring the Success of App Store Optimization
KPIs for Measuring the Success of App Store Optimization One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and …
Which KPI Should I Use For My Mobile App Marketing Plan?
Which KPI Should I Use For My Mobile App Marketing Plan? When it comes to the task of marketing a mobile app, there is certainly no shortage of statistics, ratios and other performance indicators …
In-App Purchases of the Top Grossing apps
In-App Purchases of the Top Grossing apps How 200 Top Grossing apps price their IAPs Since in-app purchases (or “IAPs”) became a thing the App Store landscape has changed dramatically. From …
6 Best Practices for better App Engagement & Retention
6 Best Practices for better App Engagement & Retention Note: This was originally published in a useful App Developer Guide created by Vmax. Must download for all App Developers & Product Managers …
Play Store Trends for India: Chinese Invasion, Downloads doubled, & Indian Apps are still not worthy of IAP Revenues
Play Store Trends for India: Chinese Invasion, Downloads doubled, & Indian Apps are still not worthy of IAP Revenues India has seen a huge surge in Internet usage over last 12 months and it is …
Top 10 growth hacking articles you must bookmark
Top 10 growth hacking articles you must bookmark I’ve always appreciated the power of simplicity. On a lazy Sunday afternoon, I asked myself if I had to pick just 10 articles which had a profound …
Struggling with D1 retention? You need to read this.
Struggling with D1 retention? You need to read this. My experience tackling the hardest problem in app retention — figuring out the best first time user experience. In this post I talk about: 1 …
![App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel]](https://miro.medium.com/v2/resize:fit:1200/1*vnvxHGioGbevnOh1KZSvsA.jpeg)
App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel]
App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel] I keep stressing upon the fact about using the “Right Metrics” in all my growth …
How to send better push notifications — the complete guide to push notifications
How to send better push notifications — the complete guide to push notifications Push is a big channel for retention and engagement for mobile apps. In this post i’ll talk about the best …
![Mobile App’s Survival Funnel: How to stop uninstalls [Infographic]](https://miro.medium.com/v2/resize:fit:1028/1*60qyj2yqteq3G-DlBis7Gw.png)
Mobile App’s Survival Funnel: How to stop uninstalls [Infographic]
Mobile App’s Survival Funnel: How to stop uninstalls [Infographic] If you are not among the top 0.5% of the Apps which have defied the “Law of Attrition”, then you must be grappling with high …
Ten links to help in mobile development in 2016
Ten links to help in mobile development in 2016 I’m sharing with you some articles that were written in 2015. They will help you to be modern and create a proper app for 2016. Trends. Let’s start …
How to simulate 2g speeds and develop awesome apps
How to simulate 2g speeds and develop awesome apps Most of the users in India use a patchy, slow 2g connection to access the internet. If you built out your app design working with a high-speed …
100k App users in 25 Days for smartapp with ZERO paid marketing*
100k App users in 25 Days for smartapp with ZERO paid marketing* UPDATE (15th Jan, 2016): It’s been 25 days since I wrote this post and I am happy to announce that we got our next 100k in 24 days …
Growth Hacks: Daily Use Tips for your Mobile Apps
Growth Hacks: Daily Use Tips for your Mobile Apps Here is my presentation which I gave at the UnPluggd event in Bangalore. Here is the video of the above presentation I gave at Unpluggd in …
EP 02 — Deepak Abbot — Mobile Growth at Times Internet. | Indian Startup Show.
EP 02 — Deepak Abbot — Mobile Growth at Times Internet. | Indian Startup Show. I talked with Deepak Abbot — head of mobile growth at Times Internet part of the Times of India corporation …
Beat the Benchmarks to be a Winner
Beat the Benchmarks to be a Winner Here are some Mobile App benchmarks which you need to keep beating to stay ahead For a complete guide on my daily growth hacks, check my presentation here: Growth …
iPhone vs Android: Monetization Capabilities. iPhone ARPU is 3.5X of Android
iPhone vs Android: Monetization Capabilities. iPhone ARPU is 3.5X of Android It started off as a simple tweet highlighting the number of apps available in each App Store that led to some interesting …