Tag
#Growth
30 articles
Introducing Growth Bug Tools & Resources: 22 free growth tools and a map of the growth stack
Growth Bug is now more than a blog: 22 free growth tools for ASO, SEO, speed, AI search and growth maths, plus a directory of 90+ growth platforms. No sign-up.
30% cap on UPI may never be possible
30% cap on UPI may never be possible WhatsApp can now onboard its 500 million monthly active users to UPI. However, it’s unlikely to help NPCI reach its goal of limiting third-party app share to …
How to calculate Life Time Value (LTV) of your customers correctly
How to calculate Life Time Value (LTV) of your customers correctly Life time value (LTV) of customers is one of the key metric measured by startups to offset a heavy one time customer acquisition …
Driving 100mn users to adopt digital payments:
Driving 100mn users to adopt digital payments: Growth is the fuel that energizes startups to defy heavy odds. It sustains and drives startups in their quest to create value and to build successful …
GTM for early stage startups
GTM for early stage startups The most common question a new startup faces is — how do we acquire users -starting from your first 1000 users? How do we go from 1k to 10k users? How do we launch our …
Find out the value of an active user in Indian startups: Byju tops the chart with $890/user
Find out the value of an active user in Indian startups: Byju tops the chart with $890/user Last week I did some analysis on MAU of some of the top Apps in India. You can check it here — …
Face off: India top Android Apps by MAU (Dec 2020)
Face off: India top Android Apps by MAU (Dec 2020) This is just going to be a quick visual blog comparing top 2 android apps in each category. I could not find any true competition for other tops …
One of India’s most celebrated apps has bought 26k fake reviews. Find out more!
One of India’s most celebrated apps has bought 26k fake reviews. Find out more! Fake reviews are so commonplace among (well funded) Indian Apps (a trick we all learnt from China probably). But what …
VCs & Founders: Here is a PMF finder tool, download now
VCs & Founders: Here is a PMF finder tool, download now PMF analyzer for early stage startups or/and a Growth dashboard for a post PMF B2C startup: Download FREE excel dashboard Q. What is a Product …
UPI Ubiquity Will Ease QR Code Standardisation
UPI Ubiquity Will Ease QR Code Standardisation This was originally published on Bloombergquint.com https://www.bloombergquint.com/opinion/upi-ubiquity-will-ease-qr-code-standardisation In December …
UPI October 2020: P2M vs P2P, PhonePe takes the crown, Paytm fastest growing on P2M, CRED continues to shine
UPI October 2020: P2M vs P2P, PhonePe takes the crown, Paytm fastest growing on P2M, CRED continues to shine Last week was a big one for UPI with 2 major announcements which may have some far …
Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises
Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises UPI is going strong at 1.8bn transactions a month. It is expected to touch 2bn in October. We have roughly 120mn users on UPI …
December 2019: India Digital Payments Data
December 2019: India Digital Payments Data Credit/Debit Card/UPI/Wallet now have 28.5% share in overall retail (offline + online) transactions in India. This is 23% growth over previous year and 1.5X …
How to get featured on the App Store Today tab
How to get featured on the App Store Today tab What featured apps and games have in common, and why getting featured is not always for the best Starting with iOS 11, Apple now publishes lists of apps …
Retentioneering 101: Track & Retain your App installs
Retentioneering 101: Track & Retain your App installs By now, most growth practitioners do not talk about App installs. The key metric have changed from Installs to Visitors to Active. First step to …
Questions you must ask when building a product for billion users
Questions you must ask when building a product for billion users This was originally written for Yourstory. Here is a shorter version of the same: Address the questions below and understand the vital …
India’s Digital Pyramid: 15 Key Data Points
India’s Digital Pyramid: 15 Key Data Points While writing this piece for Yourstory (7 questions you must ask when building a product for a billion users …
6 Reasons You Shouldn’t Hire a Growth Hacker
6 Reasons You Shouldn’t Hire a Growth Hacker (according to growth hackers) Hiring a growth hacker for your startup is an increasingly common practice. As with most new trends (SEO, inbound …
State of Indian Consumer Apps: Have we stopped producing good Apps?
State of Indian Consumer Apps: Have we stopped producing good Apps? I love to keep an eye on App trends in India so I thought of sharing a not so happy analysis for Indian B2C App based …
6 Best Practices for better App Engagement & Retention
6 Best Practices for better App Engagement & Retention Note: This was originally published in a useful App Developer Guide created by Vmax. Must download for all App Developers & Product Managers …
Play Store Trends for India: Chinese Invasion, Downloads doubled, & Indian Apps are still not worthy of IAP Revenues
Play Store Trends for India: Chinese Invasion, Downloads doubled, & Indian Apps are still not worthy of IAP Revenues India has seen a huge surge in Internet usage over last 12 months and it is …
How Many “Real Internet Users” in India? 60mn maybe?
How Many “Real Internet Users” in India? 60mn maybe? I recently had a very interesting session with some Internet Industry leaders at H2.co India meet — we discussed at length the REAL INDIAN …
Struggling with D1 retention? You need to read this.
Struggling with D1 retention? You need to read this. My experience tackling the hardest problem in app retention — figuring out the best first time user experience. In this post I talk about: 1 …
![App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel]](https://miro.medium.com/v2/resize:fit:1200/1*vnvxHGioGbevnOh1KZSvsA.jpeg)
App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel]
App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel] I keep stressing upon the fact about using the “Right Metrics” in all my growth …
Stunning New Report: Now track user level data in Google Analytics without passing a UserID
Stunning New Report: Now track user level data in Google Analytics without passing a UserID Just came across a new report in Google Analytics called “User Explorer” today. It is available in beta …
100k App users in 25 Days for smartapp with ZERO paid marketing*
100k App users in 25 Days for smartapp with ZERO paid marketing* UPDATE (15th Jan, 2016): It’s been 25 days since I wrote this post and I am happy to announce that we got our next 100k in 24 days …
Measuring Retention For Startups
Measuring Retention For Startups Getting new customers is fun. Losing customers is not. ‘If you’re committed enough, you can make any story work. I once told a woman I was Kevin Costner, and it …
3 Ways To Turn Your Customer Support Into a Growth And Product Machine
3 Ways To Turn Your Customer Support Into a Growth And Product Machine Top startups nowadays are using their customer service teams as a growth and product driver. How might you ask? By collecting …
Analytics Done Wrong: my big whinge
Analytics Done Wrong: my big whinge The use of data and analytics has become de rigueur in the world of business strategy, business intelligence and marketing. It’s moved from being a specialist …
What’s More Important in Growth? The Product, the Tools, or the Process?
What’s More Important in Growth? The Product, the Tools, or the Process? In a world driven by tech it’s easy to fall in love with the product or the software tools used by leading growth teams …