India fintech · Free
UPI Market Share Tracker
Who leads UPI payments in India — PhonePe, Google Pay, Paytm, Navi.
NPCI app data for September 2026, reported by MediaNama. Shares use listed-app transactions, not all UPI transactions. Volumes are approximate.
Source: MediaNama citing NPCI, September 2026. October app shares are not verified. Value shares and month-over-month app changes are omitted until verified.
How to use it
- See each app's share of UPI transactions and value.
- Compare month-on-month change to spot who's gaining.
What good looks like
- The market is a duopoly: PhonePe and Google Pay handle close to 4 in 5 UPI payments.
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