Growth maths · Free

A/B Test Sample Size & Duration

How many users a test needs and how long to run it.

Users per variant
31,234
Total users
62,468
Days to run
32
5 week(s)
Target conversion
5.50%

95% confidence, 80% power, two-sided test.

How to use it

  • Enter your current conversion rate and the smallest lift worth detecting.
  • Run the test for at least the suggested days, and full weeks.

What good looks like

  • At least 1–2 full weeks to cover weekday and weekend behaviour.
  • Decide the stopping date before you start — no peeking.

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