AI assistants · Free
North Star Metric Builder
AI picks your North Star and the metrics that drive it.
AI-powered · free · limited uses per day. AI can make mistakes — check before you use it.
How to use it
- Describe your product, who it's for and how it makes money.
- Pick one North Star and 3–5 input metrics your teams can move.
What good looks like
- The North Star measures value delivered to users, not just revenue.
- Every team can name the input metric they own.
Related reading

Go To Market
GTM for early stage startups
GTM for early stage startups The most common question a new startup faces is — how do we acquire users -starting from your first 1000 users? How do we go from 1k to 10k users? How do we launch our …
Dinesh · Jul 13, 2021 · 6 min read

Product
I made two of my side projects open source: Family Vault and Company's Growth Dashboard
I made GrowthHub and Family Vault open source. One brings growth work into one place. The other keeps family documents organised. Take the code and run them on your own accounts.
Deepak Abbot · Nov 2, 2026 · 3 min read

UPI
How WhatsApp can become a big UPI player: 10 ideas
WhatsApp has the reach but people still pay on other apps. Here are 10 ideas for growing WhatsApp Pay through groups, family payments, shops and better visibility, with two app mockups.
Deepak Abbot · Oct 29, 2026 · 5 min read