Growth maths · Free
CAC Payback & Budget Planner
Payback period and budget split by channel.
Blended CAC
₹511
Blended payback
5.7 months
Best channel
Referral
| Channel | CAC | Payback (months) | Share of spend |
|---|---|---|---|
| Referral | ₹250 | 2.8 | 8% |
| Meta Ads | ₹444 | 4.9 | 33% |
| Google Ads | ₹625 | 6.9 | 42% |
| Influencers | ₹800 | 8.9 | 17% |
How to use it
- One channel per line: name, monthly spend (₹), customers won.
- Set your monthly revenue per customer and gross margin.
What good looks like
- Payback under 12 months for consumer apps, under 18 for B2B.
- Shift budget toward the channel with the shortest payback until it saturates.
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