Tag
#Fintech
11 articles

How WhatsApp can become a big UPI player: 10 ideas
WhatsApp has the reach but people still pay on other apps. Here are 10 ideas for growing WhatsApp Pay through groups, family payments, shops and better visibility, with two app mockups.

Your Next Customer Is a Bot
Growth marketing in the agentic era: what happens to CAC, ARPU and retention when an AI agent does the browsing and how Amazon, Flipkart, Uber, Zomato, Zepto, Paytm and CRED should respond.

Introducing Growth Bug Tools & Resources: 47 free growth tools and a map of the growth stack
Growth Bug is now more than a blog: 47 free tools for ASO, SEO, experiments, product strategy and growth maths, plus a directory of 120+ growth platforms. No sign-up.

India’s Gold Story (Chapter 3): How much gold in India
India’s Gold Story (Chapter 3): How much gold in India I covered the gold loan market in my Chapter 1 & 2 (links in comments) but lot of people asked how can the market be so big. Do we have so …

India’s Gold Story (Chapter 2): Kerala and its love for GOLD!!!
India’s Gold Story (Chapter 2): Kerala and its love for GOLD!!! On the occasion of Onam, I have put together some fascinating facts about Kerala: ✳️ If Kerala was a country, it would have the …

Behind the scenes: Why NPCI reversed its flawed decision to curb the UPI growth
Behind the scenes: Why NPCI reversed its flawed decision to curb the UPI growth Original published by me at …
BNPL vs Credit Cards
BNPL vs Credit Cards The hottest debate in fintech for emerging & established markets currently is between the rise of BNPL as a competitor to Credit Cards in consumer lending. For the uninitiated …

Driving 100mn users to adopt digital payments:
Driving 100mn users to adopt digital payments: Growth is the fuel that energizes startups to defy heavy odds. It sustains and drives startups in their quest to create value and to build successful …

UPI Ubiquity Will Ease QR Code Standardisation
UPI Ubiquity Will Ease QR Code Standardisation This was originally published on Bloombergquint.com https://www.bloombergquint.com/opinion/upi-ubiquity-will-ease-qr-code-standardisation In December …

Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises
Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises UPI is going strong at 1.8bn transactions a month. It is expected to touch 2bn in October. We have roughly 120mn users on UPI …

December 2019: India Digital Payments Data
December 2019: India Digital Payments Data Credit/Debit Card/UPI/Wallet now have 28.5% share in overall retail (offline + online) transactions in India. This is 23% growth over previous year and 1.5X …