Tag
#Analytics
16 articles

Introducing Growth Bug Tools & Resources: 22 free growth tools and a map of the growth stack
Growth Bug is now more than a blog: 22 free growth tools for ASO, SEO, speed, AI search and growth maths, plus a directory of 90+ growth platforms. No sign-up.

What retention metric are you measuring?
What retention metric are you measuring? Ask anyone building mobile apps and they’ll tell you retention is the biggest issue they’re facing. Retention for apps sucks. Period. With the different …

Google Play Store Data: 3.7mn Apps, $14.6bn spends, 60bn Installs, Top Categories, CPI Worldwide and over 100 data points
Google Play Store Data: 3.7mn Apps, $14.6bn spends, 60bn Installs, Top Categories, CPI Worldwide and over 100 data points The most comprehensive data on Android Apps from Play Store you will find …

Proven UX tips for increasing engagement
Proven UX tips for increasing engagement Here’s 11 small changes, from buttons and links, to carousels and lists. Every week we prove how small design details have increased engagement at Anghami …

Mobile user onboarding
Mobile user onboarding How data-driven UX and copywriting doubled a music streaming app’s listeners Every day, more than 50k users download and open our music streaming app Anghami for the first …

I took Firebase analytics for a ride — Here’s the conclusion
I took Firebase analytics for a ride — Here’s the conclusion Update: I’ve added a new review after using firebase on production. You can find the complete analysis here — …
Why I’m disappointed with Firebase Analytics
Why I’m disappointed with Firebase Analytics When Firebase analytics was announced by Google — it seemed very interesting — additional events, funnels, notifications. But a closer look reveals …

Struggling with D1 retention? You need to read this.
Struggling with D1 retention? You need to read this. My experience tackling the hardest problem in app retention — figuring out the best first time user experience. In this post I talk about: 1 …
![App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel]](https://miro.medium.com/v2/resize:fit:1200/1*vnvxHGioGbevnOh1KZSvsA.jpeg)
App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel]
App Growth Metrics: eCPI, CAC, True LTV, Retention, Cost of MAU/DAU Calculator for Beginners [Download Excel] I keep stressing upon the fact about using the “Right Metrics” in all my growth …

Stunning New Report: Now track user level data in Google Analytics without passing a UserID
Stunning New Report: Now track user level data in Google Analytics without passing a UserID Just came across a new report in Google Analytics called “User Explorer” today. It is available in beta …

Measure search Analytics & performance with Google Analytics events
Measure search Analytics & performance with Google Analytics events Search is an integral part of the discovery experience for any app. In this post, I talk about the critical search metrics for your …

The Non-Developer Guide to Event Tracking in Single Page Applications
The Non-Developer Guide to Event Tracking in Single Page Applications A few days ago I wrote about how to integrate Google Analytics in a single page application. This post is a follow up on how to …

Track Acquisition Channels Performance in Play Store: Brilliant New Feature
Track Acquisition Channels Performance in Play Store: Brilliant New Feature Just discovered (not sure when was this made available) a new feature in Play Store Dashboard today, called User …

How Mobile AppAnalyticsImproved Our User Onboarding
How Mobile App Analytics Improved Our User Onboarding An app that understands the user and adapts accordingly creates a happier experience. At Anghami, the leading app for streaming music in the …

Why Google is hiding some useful data on its Play Store Dashboard?
Why Google is hiding some useful data on its Play Store Dashboard? Apple has recently unveiled App Analytics in beta offering insights into app engagement & retention data. It does not require …

Analytics Done Wrong: my big whinge
Analytics Done Wrong: my big whinge The use of data and analytics has become de rigueur in the world of business strategy, business intelligence and marketing. It’s moved from being a specialist …