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5 articles

Why You Should Focus Your Marketing Efforts On Mobile Ads and Social Media
Advertising

Why You Should Focus Your Marketing Efforts On Mobile Ads and Social Media

Why You Should Focus Your Marketing Efforts On Mobile Ads and Social Media If you are a professional in today’s marketing industry, there’s a good chance you and your team have spent some time …

Payman Taei · Jan 2, 2018 · 12 min read
Universal App Campaigns Streamline App Promotion
Advertising

Universal App Campaigns Streamline App Promotion

Universal App Campaigns Streamline App Promotion Google AdWords is now requiring all app promotions go through Universal App Campaigns (UAC), doing away with creating or managing campaigns if they …

Jonathan Levey · Nov 2, 2017 · 3 min read
Are Cost Per Install campaigns worth it?
Marketing

Are Cost Per Install campaigns worth it?

Are Cost Per Install campaigns worth it? Why you should choose CPI as your next App Marketing channel How are you promoting your apps right now? If you are into App Marketing, you probably met …

Alessandro Del Grano · Oct 28, 2017 · 5 min read
Here’s How to Fix Apple’s Search Ads Platform
Advertising

Here’s How to Fix Apple’s Search Ads Platform

Here’s How to Fix Apple’s Search Ads Platform Read our analysis of what Apple search ads got right and where Apple has work to do. Feature Image Credit: Apple Search Ads promo page. This article …

Gabe Kwakyi · Oct 4, 2016 · 7 min read
Optimize your facebook ads — a smart guide
Advertising

Optimize your facebook ads — a smart guide

Optimize your facebook ads — a smart guide Facebook can feel like a black-box. Considering facebook is one of the biggest source of quality installs, I figured it’ll be useful to write a guide …

Dinesh · Jul 14, 2016 · 9 min read