Growth maths · Free
Funnel Conversion Calculator
Find the biggest leak in your funnel.
start · 100.0% overall
30.0% from previous · 30.0% overall
60.0% from previous · 18.0% overall
38.9% from previous · 7.0% overall
57.1% from previous · 4.0% overall
Biggest leak: Visited landing page → Installed app loses 70% of users. Start there.
How to use it
- Name each step and enter how many users reached it.
- Fix the step with the largest drop first.
What good looks like
- Look for the single worst step; improving it usually beats small gains everywhere.
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