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#India

25 articles

30% cap on UPI may never be possible
Upi

30% cap on UPI may never be possible

30% cap on UPI may never be possible WhatsApp can now onboard its 500 million monthly active users to UPI. However, it’s unlikely to help NPCI reach its goal of limiting third-party app share to …

Deepak Abbot · Jan 1, 2025 · 4 min read
Why WhatsApp’s UPI Never Took Off
WhatsApp

Why WhatsApp’s UPI Never Took Off

Why WhatsApp’s UPI Never Took Off – How to Compete in a Saturated UPI Market – When WhatsApp decided to jump into India’s bustling UPI market, it had one major advantage: over 400 million …

Kashwi Aggarwal · Oct 29, 2024 · 9 min read
India’s Gold Story (Chapter 3): How much gold in India
India

India’s Gold Story (Chapter 3): How much gold in India

India’s Gold Story (Chapter 3): How much gold in India I covered the gold loan market in my Chapter 1 & 2 (links in comments) but lot of people asked how can the market be so big. Do we have so …

Deepak Abbot · Sep 1, 2023 · 2 min read
India’s Gold Story (Chapter 2): Kerala and its love for GOLD!!!
Kerala

India’s Gold Story (Chapter 2): Kerala and its love for GOLD!!!

India’s Gold Story (Chapter 2): Kerala and its love for GOLD!!! On the occasion of Onam, I have put together some fascinating facts about Kerala: ✳️ If Kerala was a country, it would have the …

Deepak Abbot · Aug 29, 2023 · 2 min read
India’s Gold Story (Chapter 1): The Market Size & its YoY growth
India

India’s Gold Story (Chapter 1): The Market Size & its YoY growth

India’s Gold Story (Chapter 1): The Market Size & its YoY growth We keep hearing about India’s love for gold. Data reflects that clearly. Indian households own gold worth ₹8,00,00,00,00,00,000 …

Deepak Abbot · Aug 24, 2023 · 2 min read
India’s 100 Unicorns: Ranked by Revenue, Losses, Current Valuation, Revenue Multiple (Updated for FY22)
Startup

India’s 100 Unicorns: Ranked by Revenue, Losses, Current Valuation, Revenue Multiple (Updated for FY22)

India’s 100 Unicorns: Ranked by Revenue, Losses, Current Valuation, Revenue Multiple (Updated for FY22) Update: Jan 2023 — I am adding a new table based on FY22 numbers I have made a small effort …

Deepak Abbot · Jan 5, 2023 · 2 min read
Behind the scenes: Why NPCI reversed its flawed decision to curb the UPI growth
Upi

Behind the scenes: Why NPCI reversed its flawed decision to curb the UPI growth

Behind the scenes: Why NPCI reversed its flawed decision to curb the UPI growth Original published by me at …

Deepak Abbot · Dec 6, 2022 · 4 min read
An Uber for Asset Backed Loans- is the future of secured lending branchless?
India

An Uber for Asset Backed Loans- is the future of secured lending branchless?

An Uber for Asset Backed Loans- is the future of secured lending branchless? This blog has been authored by indiagold cofounder Nitin Misra, it was originally published at Times of India: An Uber for …

Deepak Abbot · Apr 11, 2022 · 12 min read
Is QR the future of payments & transactions in India?
Product Design

Is QR the future of payments & transactions in India?

Is QR the future of payments & transactions in India? QR codes have seen a huge increase in adoption in the last 2 years along with the adoption of UPI. In this post i explore the different payment …

Dinesh · Dec 8, 2021 · 6 min read
Driving 100mn users to adopt digital payments:
Growth

Driving 100mn users to adopt digital payments:

Driving 100mn users to adopt digital payments: Growth is the fuel that energizes startups to defy heavy odds. It sustains and drives startups in their quest to create value and to build successful …

Deepak Abbot · Oct 11, 2021 · 3 min read
Find out the value of an active user in Indian startups: Byju tops the chart with $890/user
India

Find out the value of an active user in Indian startups: Byju tops the chart with $890/user

Find out the value of an active user in Indian startups: Byju tops the chart with $890/user Last week I did some analysis on MAU of some of the top Apps in India. You can check it here — …

Deepak Abbot · Jan 18, 2021 · 2 min read
Face off: India top Android Apps by MAU (Dec 2020)
Growth

Face off: India top Android Apps by MAU (Dec 2020)

Face off: India top Android Apps by MAU (Dec 2020) This is just going to be a quick visual blog comparing top 2 android apps in each category. I could not find any true competition for other tops …

Deepak Abbot · Jan 16, 2021 · 1 min read
One of India’s most celebrated apps has bought 26k fake reviews. Find out more!
Apps

One of India’s most celebrated apps has bought 26k fake reviews. Find out more!

One of India’s most celebrated apps has bought 26k fake reviews. Find out more! Fake reviews are so commonplace among (well funded) Indian Apps (a trick we all learnt from China probably). But what …

Deepak Abbot · Nov 30, 2020 · 4 min read
UPI Ubiquity Will Ease QR Code Standardisation
Payments

UPI Ubiquity Will Ease QR Code Standardisation

UPI Ubiquity Will Ease QR Code Standardisation This was originally published on Bloombergquint.com https://www.bloombergquint.com/opinion/upi-ubiquity-will-ease-qr-code-standardisation In December …

Deepak Abbot · Nov 19, 2020 · 6 min read
UPI October 2020: P2M vs P2P, PhonePe takes the crown, Paytm fastest growing on P2M, CRED continues to shine
Payments

UPI October 2020: P2M vs P2P, PhonePe takes the crown, Paytm fastest growing on P2M, CRED continues to shine

UPI October 2020: P2M vs P2P, PhonePe takes the crown, Paytm fastest growing on P2M, CRED continues to shine Last week was a big one for UPI with 2 major announcements which may have some far …

Deepak Abbot · Nov 9, 2020 · 5 min read
What will it take to build an Atmanirbhar App Store
Google

What will it take to build an Atmanirbhar App Store

What will it take to build an Atmanirbhar App Store Do we really need one? Or can we make one? After google announced that all apps selling digital products will be mandated to use google billing …

Deepak Abbot · Oct 24, 2020 · 5 min read
Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises
Payments

Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises

Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises UPI is going strong at 1.8bn transactions a month. It is expected to touch 2bn in October. We have roughly 120mn users on UPI …

Deepak Abbot · Oct 22, 2020 · 5 min read
December 2019: India Digital Payments Data
Payments

December 2019: India Digital Payments Data

December 2019: India Digital Payments Data Credit/Debit Card/UPI/Wallet now have 28.5% share in overall retail (offline + online) transactions in India. This is 23% growth over previous year and 1.5X …

Deepak Abbot · Jan 11, 2020 · 1 min read
Podcast: Building & Growing Consumer Apps for India
Growth Hacking

Podcast: Building & Growing Consumer Apps for India

Podcast: Building & Growing Consumer Apps for India I have almost stopped writing here and I feel little sad about it. I hope to revive growthbug in 2020. I am currently working on something that is …

Deepak Abbot · Dec 30, 2019 · 2 min read
Questions you must ask when building a product for billion users
India

Questions you must ask when building a product for billion users

Questions you must ask when building a product for billion users This was originally written for Yourstory. Here is a shorter version of the same: Address the questions below and understand the vital …

Deepak Abbot · Dec 30, 2017 · 2 min read
India’s Digital Pyramid: 15 Key Data Points
Startup

India’s Digital Pyramid: 15 Key Data Points

India’s Digital Pyramid: 15 Key Data Points While writing this piece for Yourstory (7 questions you must ask when building a product for a billion users …

Deepak Abbot · Dec 30, 2017 · 1 min read
Building for India — a billion opportunities
Startup

Building for India — a billion opportunities

Building for India — a billion opportunities What does it mean to build for India? One often hears that Indian entrepreneurs need to focus on the needs of Indians instead of just following the west …

Dinesh · Aug 15, 2017 · 8 min read
State of Indian Consumer Apps: Have we stopped producing good Apps?
Startup

State of Indian Consumer Apps: Have we stopped producing good Apps?

State of Indian Consumer Apps: Have we stopped producing good Apps? I love to keep an eye on App trends in India so I thought of sharing a not so happy analysis for Indian B2C App based …

Deepak Abbot · Aug 13, 2017 · 3 min read
Play Store Trends for India: Chinese Invasion, Downloads doubled, & Indian Apps are still not worthy of IAP Revenues
Android

Play Store Trends for India: Chinese Invasion, Downloads doubled, & Indian Apps are still not worthy of IAP Revenues

Play Store Trends for India: Chinese Invasion, Downloads doubled, & Indian Apps are still not worthy of IAP Revenues India has seen a huge surge in Internet usage over last 12 months and it is …

Deepak Abbot · Oct 11, 2016 · 3 min read
How Many “Real Internet Users” in India? 60mn maybe?
India

How Many “Real Internet Users” in India? 60mn maybe?

How Many “Real Internet Users” in India? 60mn maybe? I recently had a very interesting session with some Internet Industry leaders at H2.co India meet — we discussed at length the REAL INDIAN …

Deepak Abbot · Aug 28, 2016 · 1 min read