India’s 100 Unicorns: Ranked by Revenue, Losses, Current Valuation, Revenue Multiple (Updated for FY22)

What retention metric are you measuring?

Ask anyone building mobile apps and they’ll tell you retention is the biggest issue…

How To Make Money With Mobile Games In The New App Market

In today’s post we will talk about what it takes for apps to make money in the new app market.

Top UPI merchants — Zerodha, CRED & BharatPe are 3 big surprises

I took Firebase analytics for a ride — Here’s the conclusion

Hago — Inside the new gaming app that is re-imagining social, voice & communities.

Which KPI Should I Use For My Mobile App Marketing Plan?

100k App users in 25 Days for smartapp with ZERO paid marketing*

UPDATE (15th Jan, 2016): It’s been 25 days since I wrote this post and I am happy to announce that we got our next 100k in 24 days. However, we have started experimenting with Facebook/Google marketing which roughly…

Beware! Google can ban your apps from Play Store: Avoid common pitfalls

20 common mistakes most…

Setting Up Analytics for Single Page Applications

How to set up Google Analytics in SPAs with little…